Public Lecture on the Role of Social Media in Business

On April 3, the Faculty of Business and Technology at Caucasus International University organized a public lecture on the topic: “Digital Transformation of Modern Marketing: The Role of Social Media in Business”.

The event was hosted by Anano Merabishvili, Public Relations and Marketing Manager. The speaker introduced the audience to the significance of social media in the modern world and related issues, including the main social media platforms, brand principles, content creation, interaction, defining a marketing strategy, etc.

The public lecture was opened by Ketevan Nanobashvili, Dean of CIU Faculty of Business and Technology.

The event was attended by students of the faculty and the representatives of academic/administrative staff.