On November 14, Jano Kutsia, a commercial director of “Barambo” met the students within the framework of “Business Incubator” program functioning on the basis of the Faculty of Business and Technology at Caucasus International University.
The theme of the lecture was: “Challenges and Opportunities of Georgian Production in the Context of Global Competition”.
Ia Nadirashvili, Head of Business Incubator welcomed the guests and the audience before the meeting.
The event addressed such key topics as: the global and local competitive context, market trends and export opportunities, consumer preferences and segmentation, brand development, production challenges, quality standards and their significant role in management.
The meeting was interactive and dynamic, with students actively participating in various activities. They had the opportunity to taste “Barambo” products and provide feedback on new packaging designs.
The lecture was followed by a meeting with Ketevan Nanobashvili, Dean of CIU Faculty of Business and Technology. During the meeting, both parties agreed to formalize their collaboration by signing a memorandum of understanding with “Barambo”. This document will outline the implementation of joint initiatives, including research projects, internal university competitions for students, internship opportunities, enterprise visits, etc.
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