Exam Questions for Master’s Program in International Marketing

Exam Questions for Master’s Program in

“International Marketing”

1. Concept of marketing in the 21^st century;
2. Market planning;
3. Strategies and aims for company marketing;
4. Types of market;
5. Market organization in a company and its aims;
6. Modern marketing information systems;
7. Principles of marketing secret service;
8. Forms of requirement evaluation;
9. Evaluating segments;
10. Forms, essence and significance of marketing research;
11. Consumer conduct forms and their essence;
12. Forms for market penetration and the significance of their use  in market research;
13. State and its marketing;
14. Trade mark and its importance;
15. Brand and its significance;

Literature:

1.      Kotler and Armstrong “Principles of Marketing”, Georgian edition.