How to Plan a Career in Marketing Field? – NinI Mindorashvili’s Masterclass for Students

Nini Mindorashvili, Head of Public Relations and Marketing Department at Insurance Company Irao held a masterclass on the topic: How to Plan Career in Marketing Field? for the faculty of Business students within the framework of CIU Career Week on March 27, 2019.

The presenter shared her professional experience with the audience and discussed the skills which are necessary for successful marketing. Nini Mindorashvili informed students about the knowledge that helps interested individuals to achieve success in the field of marketing, among it the following are worth mentioning: theoretical knowledge in marketing foundations; knowledge that we gain from important trainings; knowledge that we obtain from observations on local and international market; knowledge, that as soon as you stop someone will outpace you; knowledge that the road is complicated and this makes it interesting.

The speaker, while emphasizing the characteristic skills of successful marketing specialists, distinguished such significant nuances as: simple and quick adaptation skills; creativity; persistence and self-confidence; getting used to failure and concentrating on novelties; self-motivation skills; ability to digest information quickly, etc.

In addition, Nini Mindorashvili focused on challenges and tendencies which are in marketing field. The following should be singled out among them: quickly changing market; changing demands and behavior of a consumer; new technologies which constantly develop; necessity for hidden advertising; Digital Marketing – new marketing of the 21st century and changing social media, new tendencies every year.

The speaker gave significant advice to students for professional development towards the end of the meeting. The advice was the following: “Always try to get there where you can study more, never stay in a comfort zone; always concentrate on self-development; start thinking about a job immediately and do not wait for graduation; focus on Digital Marketing, this is present and future, the knowledge of which will pave the way to success”.

We would like to remind you that Career Week is held by the initiative of CIU Career Development Service and the Faculty of Business. It envisages four thematic events. The aim of the week is to help the students of the Faculty of Business in choosing a particular specialty and planning career.